
Elena Torres
Owner · Lead Tech · Since 2019
About Cactus Bug Co.
Founded-in-2019, license, crew, and truck details are sample story points for the fictional owner persona.
PORTFOLIO NOTECactus Bug Co. is a fictional company built as a portfolio piece for Sonoran Leads. The story below is illustrative.


"I started Cactus Bug Co. because my landscaping clients kept asking me what to do about scorpions."
Before Cactus Bug Co., Elena ran a small native-plant landscaping crew across the East Valley. The pest questions started with new builds backing up to open desert, citrus growers losing fruit to rats, and parents worried about bark scorpions inside.
In this fictional story, she gets a commercial applicator license, brings on one tech, and starts taking calls herself. For a real pest client, license data and team details must be verified.
The pitch has not changed: tell the customer what you found, tell them what you are applying, tell them what to do next, and do not sell anything they do not need.
"We are not the cheapest. We are also not the biggest. We just want to be the one you keep."
The crew


Owner · Lead Tech · Since 2019

Senior Field Tech · Since 2020

Field Tech · Since 2022

Field Tech · Since 2023

Scheduling · Office · Since 2021
Local knowledge
MAR-MAY
Bark scorpions become active as nights warm into the 60s.
JUN-AUG
Termite activity can surface around moisture and wood contact. Roaches push out of irrigation during monsoon humidity.
SEP-NOV
Roof rats start finding palms, citrus, and attics as overnight lows drop.
DEC-FEB
Lowest pressure of the year and the best time to seal what got missed.